20. September 2019
Colani’s Designs for Kusch+Co
Kusch+Co has always been keen to embrace the experimental creations of this designer, which became much-coveted design classics – resulting in a lifetime bond.
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Colani is known for his immense amount of creative energy and his predilection for the German State of North Rhine-Westphalia, which was recently coined as “Colani-land” by the German newspaper WELT am Sonntag. In hindsight, it was fate that the roads of the great designer Luigi Colani and the innovation-oriented manufacturer of contract seating Kusch+Co crossed.
Nearly 50 years ago, the budding designer was hired by this Sauerland-based contract furnisher – and even got a tenure at Kusch+Co at the end of the 1960s. Colani, the “enfant terrible” in the design world, worked for an entire year in Hallenberg – creating a genuine “Colani” for the company – a design classic that gained world-wide acclaim, and that is loud, colourful and stylish. And in its own style with a timeless appeal, which, in fact, holds true for all the products penned by Colani. A fine example is the legendary lounger TV-Relax, launched by Kusch+Co in the year 1968, but it wasn’t until 2005 that this lounger was industrially produced. The designer created other experimental offerings for Kusch+Co, among them a rather unconventional row-linking chair. However, these designs were only produced in limited numbers as prototypes. Colani was way ahead of his time.
“Colani and Kusch+Co, that was and always has been a special connection”, says Ricarda Kusch, the grandchild of the company’s founder Ernst Kusch, and current CEO of Kusch+Co, on the occasion of Colani’s passing away. The creative bullhead lived and worked for a year in Hallenberg, and became a good friend with her grandfather, who gave him plenty of creative leeway and the freedom to experiment.
“During his tenure at Kusch+Co, Colani used about seven to eight tonnes of plaster to make his prototypes. Most of these were never produced, but is offers convincing proof of Ernst Kusch’s courage and open-minded attitude. In fact, that is an integral part of his legacy to my father Dieter Kusch, which he passed on to us”, she recalls.
Up to today, the clean lines and ergonomics of this Kusch+Co design still fit the Kusch+Co brand perfectly. His experiments are a source of inspiration. Befitting the TV-relax lounger, Colani created a pairing chair with matching design aesthetics. The “Colani Collection” has been installed in some noteworthy projects – like the Paris Airport Charles de Gaulle and in the lobby of MTV Germany in Berlin. They serve as architectural eye candy in the homes of design aficionados, eye-catchers in medical practices or in prominent, representative waiting areas of cutting-edge companies and large developments.
In order to stay fit for the future, companies have to be able to adapt and reinvent themselves over and over again – this credo also applies to Kusch+Co. Since January 2019, this formerly family-owned business in the third generation is part of the Nowy Styl Group. They develop individual seating and interior design solutions geared towards future-oriented contract environments. They live and breathe high quality and a passion for design. Through its revamped portfolio, Kusch+Co not only reacts to the changes of the modern working world, but also to the new standards in the healthcare industry and to the current requirements in airports and transit sites. The co-operation with upcoming and renowned designers is an integral part of the corporate culture at Kusch+Co, and forms the bedrock of their expanding portfolio, which comprises several award-winning series.