The "Häfele Discoveries" virtual showroom was originally developed during the course of the Corona pandemic. For interzum, the three-dimensional. interactive discovery platform has undergone a comprehensive technical, content-related and visual update. It is innovative, contemporary and freely accessible 24/7 all over the world. From now on, registration is no longer required. You can get some inspiration there, obtain a great deal of additional information and still access the respective product detail page directly in the online shop with just a few clicks if you have discovered some specific requirements.

The platform is available in 33 different market versions and 18 languages. It has since won 13 awards, including the Red Dot Design Award, the UX Design Award and, most recently, the German Brand Award and the German Digital Award 2022.

From a thematic point of view, the Häfele Discoveries virtual showroom is based on the innovations at interzum 2023. In the welcome area, Gregor Riekena, who has been Häfele's new CEO since January 2023, now welcomes visitors with a compact overview of the contents. A special focus is on the staging of the theme world of light. Interactive buttons allow visitors to switch light sources on or off, and convey an amazingly real impression of space. During the trade fair there will also be live streams directly from the interzum in Cologne, which can also be experienced afterwards via the media library.

The virtual highlight tour of the virtual showroom leads visitors through different theme worlds in a descriptive way. You can find out what the Häfele innovations for 2023 are in just a few minutes here, and experience a wide variety of light scenarios and intelligent room solutions, among other things. Tobias Brenner, Head of Brand Communication at Häfele, explains that the digital discovery platform can be more than just an inspirational source of information: "With Häfele Discoveries, for example, a kitchen manufacturer can show its customers how a kitchen can look and feel with and without lighting in a very descriptive way. Ultimately, this can in turn have a positive effect on the purchasing decisions of their customers." The virtual showroom is therefore also a service for Häfele partners at the same time, and can be used for their discussions with end customers and provide them with concrete purchasing arguments, for example. 

It is no coincidence that the Service+ area is situated close to the Light area on the Häfele trade fair booth at interzum 2023. The topic of light has been completely rethought by Häfele. Light shapes rooms, furniture and functional areas, accentuates zones, puts the furniture in the limelight both inside and out, and creates atmosphere. A wide range of applications such as this requires experts and competent support. Under the motto of "We'll do it together!", Häfele offers its partners an all-round carefree service along the entire work process. Starting with knowledge transfer and individual light planning, to custom-made lights from a quantity of 1, and also programming and installation.

At interzum 2023, the comprehensive Service+ product range will be consistently demonstrated on the basis of the focus topic of light. The Häfele experts therefore become an integral part of the teams at their local Häfele partners. The goal is to save partners valuable time and relieve the strain on them as much as possible: "Numerous Häfele experts are there for our partners worldwide almost 24/7 in order to find a solution that is tailored to their individual needs. This starts with creative brainstorming and competent advice, and extends to commissioning on site at the customers of our customers if necessary", says Tobias Brenner, Head of Brand Communication at Häfele, summarising the Service+ range of services.

The Service+ services are basically divided into four areas:

1. Inspiration and transfer of expertise

2. Individual planning

3. Customised solutions

4. Assembly and installation

Within the various areas of the Häfele trade fair booth in Cologne, the analogue and virtual worlds will be cross-connected via QR codes. With a tap of their smartphone, visitors to the trade fair will also be able to experience the relevant theme worlds such as kitchen, caravan or office directly in the virtual showroom – or make a note of them for the period after the hustle and bustle of the trade fair. This closes the circle between Häfele's analogue and virtual range of services.

Link:

Häfele Discoveries website

Häfele Service+ website

Nagold, May 2023
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Maximising the value of space. Together.

Häfele is committed to developing liveable, sustainable room concepts for the living and working environments of tomorrow. Together with its partners, Häfele creates resource-saving, multifunctional solutions with maximum comfort.

Founded in 1923, the globally active specialist for intelligent hardware technology, electronic locking systems, lighting and networking offers its customers from over 150 countries unique 360° expertise. With a comprehensive product range, numerous services and a great deal of innovative spirit, the family-owned company is a reliable partner to its partners in the trade, furniture industry, retail and architecture - from brainstorming and planning to the implementation of their projects.

Over 8,000 employees, 38 subsidiaries and numerous other agencies around the world make up the team of the global player headquartered in Nagold in the Black Forest. The Group has been managed by Gregor Riekena since January 2023. Sibylle Thierer represents the interests of the shareholder families as Chairwoman of the Board of Directors. In the 2023 financial year, the Häfele Group achieved a turnover of 1.71 billion euros with an export share of 82%.

Further information can be found at www.haefele.de