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Excellent design quality

With the German Design Award 2021 as well as the ICONIC AWARDS 2021: Innovative Interior, Kusch+Co has won two much-coveted design prizes for its excellent design quality.

Kusch+Co, an internationally operating contract furniture specialist based in the Sauerland city of Hallenberg, has won two renowned design prizes, namely the German Design Award 2021 as well as the ICONIC AWARDS 2021: Innovative Interior. Both awards are organised by the German Design Council, and honour exceptionally well-made products as well as excellent design quality. “Whoever is able to assert themselves against the high-calibre competition, has successfully proven to be among the best”, states Lutz Dietzhold, the CEO of the German Design Council.

The series Creva soft was submitted for the German Design Award 2021 and Creva desk for the ICONIC AWARDS 2021: Innovative Interior. Both series excel in multifunctionality and modularity, and are geared towards the interior design of offices, lounges and meeting rooms. In the German Design Award competition, Creva soft received the predicate “Special Mention” while Creva desk was declared “Winner” of the ICONIC AWARDS 2021: Innovative Interior. The international juries graded a multitude of criteria, such as innovation level, design aesthetics, durability as well as the production quality of the submitted products.

Creva desk is an integral part of the extensive Creva product family, designed by the Cologne-based team kaschkasch, and consists of a variety of modular seating and table series. Following the launch of the Creva soft variations in May 2019, the table series was put on the market in October 2020. One of the defining core concepts was to transpose the design aesthetics of home furniture – i.e. warmth and emotions – to office environments. Next to the excellent design quality, Kusch+Co can work hygienic surfaces into the products, or offer a special finish capable of meeting the stringent fire prevention requirements. For those very reasons, the armchairs and benches of series Creva soft were selected to furnish two business lounges at Berlin Brandenburg Airport (BER).

“Since the 1960s, Kusch+Co works together with German as well as international designers, always with the aim of achieving a dialogue between the designers and the company – and in the past, when the company was still family-owned, with the input from the Kusch family. This culture of co-operation is cemented in our company. Also as part of the Nowy Styl Group, Kusch+Co continues to develop innovative seating solutions in close co-operation with talented designers. Networking and market visibility through the design awards, like those organised by the German Design Council, play a key role in this regard”, comments Tommy Rube, Marketing Director and Brand Ambassador at Kusch+Co.

Link to the online exhibition of the directory of award winners of the ICONIC AWARDS 2021: Innovative Interior:
https://www.iconic-world.com/directory/6800-creva-desk

Link to the online exhibition of the directory of award winners of the German Design Awards “Special Mention”:
https://www.german-design-award.com/en/the-winners/gallery/detail/34172-7900-creva-soft.html

Hallenberg, December 2020
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Shaping the way we sit – Kusch+Co’s mission statement stands for more than 80 years of know-how in designing and producing market-oriented seating and interior design solutions as well as for their proficiency in the fields of Fire Prevention, Hygiene and Reduced Mobility.

With their renewed portfolio, Kusch+Co reacts to the changes occurring in the modern working world, to the new challenges in the healthcare sector and to the current requirements in airports and transit sites.

Kusch+Co – established in 1939 by Ernst Kusch and run as a family business in the following decades, until recently by Ricarda Kusch – became a part of the group of companies Nowy Styl, a leading European producer of comprehensive interior design solutions geared towards offices and public areas, in 1939. Kusch+Co is a globally operating premium brand, employing in their headquarters in the Sauerland-based town of Hallenberg – the cradle of their entrepreneurial roots – approximately 250 people. Their network includes other subsidiaries and showrooms e.g. in Munich, Berlin, Paris, London, Brussels, not forgetting in the Dutch town of Culemborg.