Media information  TOTO Europe

4. März 2021

Cleanovation – TOTO at ISH 2021!
Japanese sanitary ware expert TOTO invites everyone to explore their virtual spaces during ISH from 22nd to 26thMarch 2021. Hygiene and well-being are the highlights of the company’s presentation.

Hi-Res  |  Lo-Res

WASHLET™ (shower toilet) is at the heart of TOTO’s “Cleanovation”. It elevates the standards of hygiene in the bathroom and provides a great deal of comfort. Photo: TOTO TOTO’s innovative hygiene technologies have attracted a great deal of attention in recent times, especially WASHLET™ (shower toilets) and rimless toilet bowls. Photo: TOTO Clean Synergy describes the various hygiene technologies featured in TOTO’s products, all of which combine to ensure the highest standards of hygiene in the bathroom. These include the powerful TORNADO FLUSH, the especially durable CEFIONTECT glaze and sensor-based technologies. Photo: TOTO

In the past, TOTO’s invitations to ISH used to involve a massive booth with technology and product shows that people could experience with all their senses. Today, the company is doing everything it can to bring its innovations and hygiene technologies to life in a digital context. Experience Cleanovation, TOTO’s “clean innovation” at ISH from 22ndto 26th March 2021.

TOTO has planned a multifaceted, hands-on programme to connect with ISH digital visitors, including videos, interactive spaces and a series of events. The company reveals a world designed to promote our well-being while addressing the urgent issues everyone faces today: How do we manage the risk of infection? And how can we effectively protect ourselves in the bathroom? In the lead up to this industry event, Messe Frankfurt talked about “an emerging wave of hygiene in the bathroom”. A Japanese company with a long tradition, TOTO has always considered hygiene to be at the core of its business – hand in hand with comfort, regeneration and well-being. TOTO’s innovative hygiene technologies have attracted a great deal of attention in recent times, especially WASHLET™ (shower toilets) and rimless toilet bowls.

“Our toilets are among the most hygienic toilets available on the market and meet all of the standards for hospital toilets recommended by the Robert-Koch-Institute,” explained Hubertus Brüggemann, Sales Director TOTO Europe.

Visit TOTO’s new website at

About TOTO Europe
arrow-pr >arrow-down >

TOTO, one of the world’s leading sanitary ware companies, has an unwavering focus on people and their well-being. Established in Kitakyushu, Japan in 1917, TOTO has been developing, producing and marketing its comprehensive high-end bathroom concepts for the European market since 2009. The company aims to create a new attitude towards life through regeneration, comfort and hygiene, integrating technologies into their product designs in a smart, nearly invisible way. Japan’s leading manufacturer in the sector, TOTO offers a comprehensive range of products including ceramic sanitary ware, faucets and accessories. The company can now look back on over 40 years of developing and manufacturing WASHLET and has sold over 60 million units worldwide to date. TOTO supports the development of a fully emission-free society and is very committed to sustainability: By joining the RE100 initiative, TOTO Group will convert all of its facilities to power from sustainable energy sources by the year 2040. The company also received certification from the Science Based Targets Initiative (SBT) to reduce greenhouse gases in line with the Paris Agreement, and to systematically cut CO2 emissions further on this basis. TOTO employs 36,000 people world-wide.

Read more about TOTO online:


Office of Communications